Company Profile:
Co. Name: Bustami & Saheb Trading Co., Ltd. (BSTC)
Website: www.nissan.com.jo, www.anaonissan.com
Year of Establishment: 1969
Type of Organization: Partnership Limited Liability
Registered Capital = 8 Million Jordanian dinars
Working Capital = 20 Million JD’s
Type of Business: Automotive Business – Nissan Authorized Distributor and Dealer
Vehicles, accessories and related spare parts sales
After-sales services, Body and Paint shops
Outlets Presence and Distribution: Amman, Irbid and Aqaba
No. of Employees: 185 (2009)
How did you start your business?
BSTC has been established in 1969, a partnership company between Bustami and Saheb family’s. From the beginning, the type of business was specifically in the automotive sector. We were the authorized distributors in Jordan for Datsun. Later on, it changed to Nissan.
When you first started your business, were you expecting that it would become not only your full-time occupation, but also a growing company?
BSTC vision was and still one of the most prominent Jordanian private trading companies. We aimed to provide the best quality services to the Jordanian consumer, to contribute into our economy’s prosperity and to attain stable and sustainable growth.
What is the most rewarding thing you have accomplished and why do you cite above all your other accomplishments?
Contribution to society; BSTC has been contributing in social activities by paying back to the society as a Jordanian socio-active organization (SOS, Takieh Um Ali, etc.)
What were the biggest challenges you faced as entrepreneur and how did you overcome them?
One of the biggest challenges was meeting our customers’ expectations and satisfaction. Therefore, we have spread our network all over the kingdom which includes service and sales outlets in Irbid and Aqaba. By doing so, we have reached out to our interested and loyal customers by being the pioneers in our field.
What do you think it takes to be successful in the industry that your company competes in?
Understand your customers’ needs and meet their expectations. Moreover, customer’s satisfaction would be attained by the quality of services provided to them.
What advice would you give to those contemplating starting their own business?
To have a professional business integrity and honesty
Setting objectives and goals in accordance to SMART objectives
Consistency and hard work towards achieving those objectives
Last but not least, to meet customers expectations and satisfaction which defines the sustainability of your business
What is the question I did not ask, but should have?
Describe how the governmental regulations can be a vital pillar in your business and economy’s success?
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